On August 20, the White Tower, one of Yekaterinburg’s signature constructivist-era buildings, opened its doors to the public. Podelniki architecture group director Polina Ivanova told Strelka Magazine the story of how the group got its hands on the tower and launched Yekaterinburg’s latest cultural venue.
The White Tower is located in Uralmash, Yekaterinburg’s now-absorbed satellite town built next to a major factory. Constructed in the 1930s under the auspices of a project developed by Moisei Reischer, the tower was the cherry on top of the cake of the ultra-modern – at the time – constructivist town and a symbol of a new, Soviet era. However, in the late 1960s the tower was stripped of its primary function and abandoned. The building had stood empty until the early 2010s when a group of fresh Ural State University of Architecture and Art graduates took it upon themselves to reanimate the tower. Following several years of intense work, this August the building, which at one point almost turned into a public toilet, opened to the public. Inside, a media screen narrates the story of the construction of the tower, the Uralmash factory and the adjacent district. And this is only the very start of the public program within a large project being implemented by Podelniki architecture group.
The following article is a direct quotation from Polina Ivanova, Podelniki architecture group director.
WHO ARE PODELNIKI
It all started when I was still a student at an architecture academy. I and several other students in my year formed a small group of like-minded individuals who sought additional education.
It should be said that Arch (short for Ural State University of Architecture and Art – Strelka Magazine) had a serious lack of extracurricular activities. There was barely anything to engage in apart from various sports activities, the sketch comedy club and guitar lessons. So we formed a club for those interested in architecture. We started receiving invitations to participate at workshops at various city events. By the way, that is how our name, architecture groupPodelniki was born. I or some other person from our team would arrive to a workshop and proclaim: “We are going to build a giant 6by-6 meter city!” People would often react: “And who’s going to build it? You, maybe?” And our response was “Me and my partners in crime.” That is how our moniker stuck.
Then we got into research:we didn’t feel satisfied with limiting our education to studying Moscow and European experiences. We polled our tutors for their opinion on the most interesting buildings in Yekaterinburg. We ended up with a list of buildings, which we presented in the form of an analytical map and a photo exhibition. Following that event, Podelniki got really inspired with Yekaterinburg architecture. We lamented its lack of well-deserved attention and decided to make it the focus of the group’s activities.
We got in contact with the organizers of Architecture Days (an internet project uniting independent architecture festivals across Russia – Strelka Magazine) and held the very first Architecture Days event in Yekaterinburg. The hype around it was so large that we got a call from a very upscale Yekaterinburg hotel with an offer to accommodate our guests there in exchange for free city-wide taxi services. It appeared that people were quite interested in Yekaterinburg architecture and history.
During this active period several important events took place. Firstly, we graduated from Arch. We realized that the being an Arch student provided us with a lot of options: all our projects were done under the brand of the Academy in one way or another, and we heavily relied on its support. After graduation we felt a little bit stranded. Secondly, we realized that we needed a home for our group. We officially registered our club as a public organization with a long name, Group of Architectural Initiatives, Events and Communications, or Podelniki architecture group for short.
HOW THEY FOUND THE TOWER
After we completed the registration we immediately started receiving calls from people offering various services. That is how Podelniki met Nikolay Smirnov, a lawyer who provided us with his services pro bono. We soon found out that according to the Yekaterinburg city code, public non-commercial organizations were entitled to request city-provided office space. Nikolay helped us gather a huge pile of required documents which we filed to the city administration to support our case.
We actually knew exactly what building we wanted for our office. It was a red brick one-story building at 20 Gorkogo Street. At that point in time it had just been cleared of squatters. The building was three windows wide and disproportionately long; it had windows and doors but no floor – only bare ground below. The roof was semi-existent. However, we had little doubt that we would easily adjust it to our needs, so we submitted our case together with numerous recommendation letters we gathered from organizations large and small. We had even already developed a concept called Arch Cottage.
Thirty days later, within the standard answer time, we got a response that the building was sold literally one day before our submission arrived. Two days after that they began its demolition. We came to the conclusion that the building had slipped the minds of the city administration until we came in and rang the bell, so they had decided to sell it off ASAP. We got depressed by the news… but not Nikolay. He said: “Wow, the system really works!”
The same summer he found out that the Red Cross was leaving the White Tower. The Red Cross gained rights over it in 2006 after many years of complete desertion. Its director was apparently interested in the large adjacent area, which was also listed as for sale. When the Red Cross replaced its top management, any ideas the previous director had were lost. I got in contact with the new person in charge and found out that they were unaware that their organization was still managing the building. Anyway, they decided to abandon it some time later.
At that very moment, Nikolay Smirnov proposed to make another submission, and we did exactly that. At first, people at the ministry called us and said: “You do realize that you registered your organization just six months ago, right? There is no chance you will be granted this building.” Then we got another call: “You guys, we are telling you: you are not getting the tower! Do you understand?” One month later we got one final call: “Come get your tower.”
The whole story unfolded amid a great fuss around the tower. At that moment the building stood deserted, apart from a public toilet inside. Some unknown artist, whom I would like to thank here, put a sign over the door, saying “The Museum of Shit”. His act was so successful that it got a response from basically every imaginable group: press, architects, city activists. The official city website published an article urging the demolition of the tower to rid the city of that taint. On the back of all this commotion we joined forces with Tatlin publishing house editor Eduard Kubensky and held a roundtable discussion on what should be done with the building.
HELP FROM THE ARCHIVES
We realized that despite all the talk and articles about the tower, there was very little substantial historic data available. Luckily, we got into contact with the relatives of Moisei Reischer, the White Tower architect, who kept a giant archive of all his work. We also used some workarounds to get the building blueprints. We became good friends with the Uralmash Museum where we managed to obtain some photographs. We found out that several restoration projects existed at different points in time. Built in the 1930s, the tower stopped functioning already in the 1960s. In 1971 Reischer himself created a project for converting the building into a 50-seat café 24 meters above ground. Other projects proposed full renovation; however, most of them offered no solutions for vital upkeep issues.
We decided to start small. First things first, we held a cleanup day at the tower, so people could enter without risking stepping in crap, you know. Our next move was to study the frame of the building to make sure it was even worth restoring and that our efforts would not be in vain. After that the building was conserved, stopping the deterioration process. And only after we had done that, we were be able sit and think about whether we wanted to turn the tower into an Oceanarium or an ice-cream café.
LOFT VS. REVAMPING
Today we receive great support from Yekaterinburg residents, the city administration and our commercial partners. We feel their attention and understand that our efforts were not in vain. For us, that is very important. We do our best to fulfil our promises and prove worthy of their trust. It is crucial that everyone understands that part of the funding is being used for organizational purposes. For instance, some of the money is spent to secure accounting services; now, as the tower gains popularity, we face additional expenses in the alarm system, electricity and other things.
Electricity actually was a big issue. The tower was originally connected to the city grid via an overhead line, which is no longer allowed. As the tower was to be reconnected to the city grid, the city would install underground connection free of charge. It turned to be one of those “cheap but takes forever” stories. Plugging the tower back into the city grid took two and a half, maybe even three years.
Our project is non-profit and each of us has a full-time job. This is what we do in our free time. In some way, we are the pioneers. We were the first ones in our city, in some ways even in our country, to do some of the things we have done. We blew away some restorers and builders by affirming: “This is conservation, and this is what is going to happen. This is a loft”. The majority imagined the restoration of the tower as some sort of revamping. Truth be told, we had a source of inspiration: the Ruin wing at the Shchusev Museum of Architecture. We met some of the museum employees working in that wing and learned a lot of useful things from them. They actually encountered the same problems as we did.
We are working with a monument listed on the state level, and the amount of documentation we have to deal with is through the roof. We got lucky to get Rozhdestvenka bureau to help us: Rozhdestvenka created the conservation project for the tower almost free of charge, and all we had to do was to bring it to the supervision sessions. Overall, the success of the project was defined by our timely realization that it could never be implemented if we continued to consider the tower our private space. We had to attract people, promote the tower: to invite, show and interact.
White Tower Labs
Another big and important part of our project is White Tower Labs, which we created together with a branch of the National Centre for Contemporary Arts. During autumn 2014 we arranged a number of tower promotion events at the Uralmash. We studied the tower as a site, learning what could be done in it and what could not. The project received some criticism from the locals and public activists that we met during our work. We were told that nobody would go to the Uralmash, yet we managed to gather crowds even when it was blistering cold. The Labs helped us get acquainted with the territory and conduct research that resulted in an exhibition we named How to stop being afraid and open your own cultural venue. In Yekaterinburg there are several cultural venues which do indeed affect the city landscape. We interviewed the owners of these places and learned their success stories. Most of them stated that in order to keep up popularity they had to constantly attract people interested in filling the venue.
All of us at Podelniki are architects trying our hands at event-management for the first time. We will have to nurture life in that tower, keep it filled with people and projects and make sure that something is happening there at each moment in time. When we arrive at a realization of how that should work, we will be finally be able to think about a proper restoration and gain a clear vision of what we want the tower to turn into. The cost of the restoration project, calculated by our friends at Rozhdestvenka bureau, will amount to nearly six million rubles. Additionally, we plan to write down the methodology of working with objects like this, record our experience and look into its potential applications to work with other monuments. We hope that our example will inspire others, although we haven’t seen any followers just yet. We are often being told: “Why waste your time on the tower? Why won’t you work with Temp movie theater instead?” To this, we would like to respond: “We dare you to take it upon yourselves and turn it into the project of your dreams!”